Training Bespoke To Your Business
We would love the opportunity to design and deliver training for your business based on our process. Check out how this impacted Aircon Group.
Alternatively you can choose from our range of courses:
Why Attend One Of Our Informative Courses?
Take a look at some of the comments we had before our delegates come to our training sessions, this is exactly WHY we host our sessions - people are seeking a connected way to get the most from their marketing function.
They want to feel in control of the process that will help bring their business vision to life and ultimately, they want to invest in the people they employ to help them do that!
Do You Want To Feel?
Energised about your marketing process
Excited by saving time and increasing productivity
On track for reaching business outcomes
This Is How Some Of Our Delegates Felt Before Our Courses...
"This will be the 1st year that marketing has had any real focus so I am looking to develop a strong marketing framework and skills."
"I'm looking for a fresh outlook on marketing and marketing planning."
"I want my marketing function to be respected, acknowledged and prioritised more."
"I'm hoping to feel empowered, equipped, motivated and full of ideas."
... and this is how they felt afterward:
Claim CPD Points For Marketing Planning Training
"Accredited CPD training" means the learning activity has reached the required Continuing Professional Development (CPD) standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality.
Students will be issued with a CPD Certificate for attending any of the following courses:
How To Create A Commercial Marketing Plan (2.5 CPD Points)
Marketing Planning Module 1: Connect Your Vision To Your Growth (2 CPD Points)
Marketing Planning Module 2: Connect Your Voice To Your Community (2 CPD Points)
Marketing Planning Module 3: Connect Market Insights To Your Success (2 CPD Points)
Marketing Planning Module 4: Connect Clients With Your Future (2 CPD Points)
Accredited Training
Our signature course "Marketing Strategy: A Framework for Success" is accredited by The Institute Of Leadership & Management.
This means that our main Marketing Planning course has been independently verified and that it meets The Institute's world-class evidence-based standards, the Five Dimensions Of Leadership: Authenticity, Vision, Achievement, Ownership and Collaboration.
A Roadmap For Success
The secret for success is to have a straightforward way for your team to see the very process that they need to connect to so they can impact on your business vision.
Often businesses have a set of core values, a business goal, a business dream and yet, not always a clear roadmap of what the marketing function looks like that will get them there. It is essential for teams to see how marketing is spread across the business and why their work is so vital to that process performing for the business.
People want to impact and be involved and this plays a massive part in recruitment, retention and positive work/life balance.
Marketing As An Essential Business Process
If we view the process of marketing as simply one set of tasks, we are not demonstrating it as the valued process that will bring our business vision to life. If, however, we start out with a set of key business outcomes, clear deliverables and the process that will join them together, it becomes very clear for any team to see just how and why they are undertaking particular tasks.
This then solves the issue of “all on the same page”, it immediately provides a marketing plan built for the future.
It shows the role of marketing across a business as essential. With a lot of conversation around “bigger picture” we felt it was time to solve this and say that the bigger picture is commercial success and that this does in fact lie with every single person in the team.
Introducing Our Process For Marketing Planning
Connect Your Team, Add Impact & See The Difference
Let us show you what we mean and just why adopting a structure and process for your marketing plan will make a significant difference across your business.
We define your commercial environment as having Clients, Potential Clients (or Prospects), a Product or Service offering and a set of Communication channels, tools or options, as shown in the button above. If we then thread these together in such a way that is visible, achievable and measurable, we are taking massive steps forward in seeing the process we need for success. Our process covers 12 commercial outcomes - the first three which are shown in the graphic above.
We have innovated the structure and process that offers:
a clear definition of marketing,
how to create a plan based on outcomes that can be measured,
how we can value the role of marketing across a business and
how a team can connect, add impact and see the difference.
Why Not Contact Us For A Free Consultation To Find Out More?
"The Course Delivered A Simple But Effective Structure"
"The course delivered exactly what I wanted for my business: a simple but effective structure for managing and organising what we already do, and identifying what we don’t do currently but should."
Nick Howard, Managing Director
6 Engineering
"The Sessions Have Left Us Feeling Capable Of Reaching Our Goals"
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"Margaret’s Red Button technique has taught us a lot and made marketing seem less daunting. It is extremely helpful for creating an efficient marketing strategy and gaining a better oversight on task management so you’re not left feeling overwhelmed. Margaret took us back to basics and taught us how to go about creating a unified platform to work from. Her sessions have really helped focus our ideas and left us feeling capable of reaching our goals."
Carina Nausner, Director
Durham Coffee Ltd
Talk To Us About Your Team
We'd love to learn about your "bigger picture", your challenges and the team you have around you. It would be amazing to have the opportunity to talk to you about how we might help you develop their skills and potential. Contact Us today!